What industries haven’t fully embraced social media? I can name at least three industries with social media presence but they haven’t fully embraced it. Embracing means fully interacting with consumers where they are actually providing information, alternatives, customer interaction and actually helping to improve people’s situations. Not the hard sell of self promotion and products. Promote sparingly as people look at sites to add value to their life. So which three industries?
- Newspapers/Print Media – Newspapers are struggling to adapt to the changing environment. Many print media businesses can’t generate income from social media, they’re using an old business model in a new medium. Recent announcement of News Corp splitting into publishing and entertainment, job losses at Fairfax Media and other newspapers closing around the world shows you why. Others like “The Atlantic” are banned form platforms like Reddit for spamming. However, companies like Axel Springer and New York Times Media Group
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