People often ask me about building a fundraising microsite and I’m happy to help them. But, the thing is, I think they are asking the wrong question. Maybe they should ask, “what tools do I need to fundraise online?”
The microsite delusion – if you build it, they will come
Is there a cause you are passionate about and you want to raise funds for them? Great. Here’s a tip for you – you don’t need a website, you need a message.
A message and an audience. So where is the biggest audience, like, ever? Facebook.
“Alough the website was useful, the most effective tool was Facebook”
Hell yeah it was.
Now I know Phil also said his website was “useful” but this is a guy who works in Technology PR, so he probably had skills and resources that most people don’t. And…
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