You don’t need a microsite, you need a message!

medavep

People often ask me about building a fundraising microsite and I’m happy to help them. But, the thing is, I think they are asking the wrong question. Maybe they should ask, “what tools do I need to fundraise online?”

The microsite delusion – if you build it, they will come

Is there a cause you are passionate about and you want to raise funds for them? Great. Here’s a tip for you – you don’t need a website, you need a message.

A message and an audience. So where is the biggest audience, like, ever? Facebook.

“Alough the website was useful, the most effective tool was Facebook”

Phil Szomszor, Fundrasier for St Michael’s Hospice

Hell yeah it was.

Now I know Phil also said his website was “useful” but this is a guy who works in Technology PR, so he probably had skills and resources that most people don’t. And…

View original post 494 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s