Unless you work with a major consulting firm, your ability to market your abilities is entirely reliant on your own hustle. Knowledge is power, so you need to brush up as much as you can on how to procure, maintain, and leverage clients.
You need to constantly evolve your self concept as a consultant. Know what unique traits and talents you bring to the table. If you can’t market your own unique traits, why should a client pursue you? By always adjusting your view of your prowess, you can offer a client a better understanding of what they get in hiring you.
Define Client Base
Some people seem to think it is enough to know your target market, your target demographic. This is empirically wrong. You need to know as many specific details as you can. Isolate your top clients or else you’re just throwing stones in a…
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