Blog on “Marketing Advice”


Unless you work with a major consulting firm, your ability to market your abilities is entirely reliant on your own hustle.  Knowledge is power, so you need to brush up as much as you can on how to procure, maintain, and leverage clients.

Be Unique

You need to constantly evolve your self concept as a consultant.  Know what unique traits and talents you bring to the table.  If you can’t market your own unique traits, why should a client pursue you?  By always adjusting your view of your prowess, you can offer a client a better understanding of what they get in hiring you.

Define Client Base

Some people seem to think it is enough to know your target market, your target demographic.  This is empirically wrong.  You need to know as many specific details as you can.  Isolate your top clients or else you’re just throwing stones in a…

View original post 154 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s