Measuring up.


I’ve read the articles followed the tips and created various social media campaigns for JobServe.

The next step was to find out how well each campaign was doing.

Trawling the internet I discovered there were a number of free tools out there to measure the success of each social campaign.

I’ve listed a few of the tools I’ve used and have found quite useful when discovering who the target audience is and the type of information to place on which social network.

Google Analytics

Google Analytics has a section dedicated to measuring traffic from sites such as Facebook, Twitter, Pinterest etc.

This is a useful tool to measure which days generate more traffic than others as well as being able to compare current and past data.

Facebook Insights

This tool can be found directly from your Facebook page.

Insights will provide you with an overall breakdown of your visitors…

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