By Janaki Krishnan
Facebook with its 900 million-plus subscriber base – most of them likely to be young, restless and looking for things to buy and consume – presents a huge marketing opportunity for businesses who are looking to ramp up their customer-base exponentially.
But before you run blindly into the eye of the Facebook storm, here are a few things you need to have a proper plan in place. Much like in the real world, Facebook marketing requires a well-mapped plan and a strategic approach, which takes many factors into consideration:
1. Identifying your target audience – Who do you want, to join your community and why would they join? These are the two questions you have to answer at the outset. Understanding who you are marketing to is the most important factor in creating your plan, so you have to get that right. Also, where is this target…
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